Healthy Influence – Persuasion Blog

Mitch Miller has died.

Miller enjoyed a long and successful life as a music producer and impresario of great renown.  Most notably, he understood the Rules of Persuasion.  You might recall an earlier post . . .

“Emotion never makes you a hit,” he said.  “I always tell this to singers:  Emotion is not something you feel.  It’s something you make the listener feel.  And you have to be very cool and know what you’re doing.”

Miller learned early on that, It’s about the Other Guy, Stupid, and rode that rocket to the top of the charts many times with many different artists demonstrating the generality of the Rule and his great skill.

Let’s sing-a-long one more time.

Remember:  All Bad Persuasion Is Sincere!