Nike’s Tiger Pinata
12th April 2010
There’s no easy way around Tiger’s Escapade in an Escalade. He’s gonna take a beating in every marketplace no matter what, so when considering the Persuasion Plan for the Way Back, realize he will suffer. But, the Nike Plan with a depressive Tiger in washed out black and white with a mashup of his father’s voice struck me as Massively Painful, a Tiger Piñata lacking only a sign requesting a beating.
And, here’s the proof. Less than 24 hours after Nike took the first step on the journey of 1,000 miles on the road to recovery, YouTube mashups are rolling over the Webscape. They wash over Tiger and Nike, mocking not Tiger’s moral failure, but Nike’s persuasion failure. Satire does not produce forgiveness or profit.
Everyone catches the faux Sincerity of the Nike ad, spotlighting the Professor Behind the Curtain faking sincerity in a lame attempt to follow my Rule: All Bad Persuasion Is Sincere. Let’s make the Nike Amendment . . .
All FauxSincere Persuasion Is Worse.