Dry Vodka Martini 1-27-10 (with Magic Words)
27th January 2010
Dry Vodka Martini
- 1 shot, journalism
- 1 dash, persuasion
- 1 ice filled shaker
- stir in shaker, pour, then enjoy!
When Is a Resort Not a Resort?
Failing hotels struggling to survive seek to employ Magic Words to save themselves from further declines. They’ve discovered that many large conferences are staying away from hotels that are Resorts because their employers will not reimburse stays at places called Resorts, due to the uproar over failed Wall Street businesses having meetings at Resorts.
Resort once was a Magic Word that attracted clients, but now that Magic Word doesn’t work. So, hotels are using a new Magic Word: Hotel. And it works.
Hotels that drop the Black Magic Word of Resort in favor of the White Magic Word, Hotel, are seeing rises in their bookings. Of course, nothing else about the property changes. Just the Magic Word.
When Is Thin, Fat?
A Mayo Clinic researcher has found a new threat to your health. He calls it, Normal Weight Obesity. You might be NWO if your body mass index (BMI) is in the healthy range of 20-24, but your body fat percentage is too high.
This is not exactly a news flash to health professionals and a lot of just plain folks. You can have a good body weight and still be in terrible health. But, until now there had been no Magic Word to describe this obvious thing.
If you maintain a good weight, but don’t exercise, maybe used to smoke, maybe drink, you’ve probably heard warnings from a physician that you need to eat better and get around more or else you’ll develop something like diabetes or another metabolic problem. But, who can sell something that vague?
Imagine now your kindly doc shakes his head while looking over your chart, offers a sad smile, and declares, “You’ve got NWO, you know, that Normal Weight Obesity.”
Of course, you still won’t get off your butt. You’ll just ask for a pill. And Doc will have one for you.
Normal Weight Obesity, the Bad Good Weight!