Healthy Influence – Persuasion Blog

communication for a change

Green Is Sexy (the Liking Cue)

15th December 2009

From the Persuader-in-Chief:

“I’m excited about it. I hope you are, too,” Obama concluded. “See, I told you insulation is sexy.”

Sexy Insultation

Didn’t think about it that way, didja?

Remember:  All Bad Persuasion Is Sincere.

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