Healthy Influence – Persuasion Blog

communication for a change

Joe Friday as Persuasion Theorist

13th November 2009

What’s an Argument? Peggy Noonan at the Wall Street Journal provides a good, old fashioned example with her column on how Mr. Obama should persuade us on his decision for Afghanistan. She reaches back to Joe “just the facts” Friday, the fictional TV cop.

In ELM terms Noonan wants the President to take  the Central Route with simple Arguments – just the facts.

You can read her persuasion advice here.

And, here’s Joe, if you don’t remember.

Joe Friday

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