Complete Idiot's Guide to Persuasion
Available since April 7, 2009 online and at a bookstore near you!
"The Complete Idiot's Guide to Persuasion" by Steve Booth-Butterfield, published by Alpha House/Penguin Group now available since April 7, 2009. If you want a clear, straight, and entertaining explanation of the best persuasion theory and science, this book is for you.
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Think how popular you'll be when you show your friends, family, and coworkers your copy of "The Complete Idiot's Guide to Persuasion." Everyone will admire you for your intelligence, motivation, and style! Plus, you will look more physically attractive since the book comes in a gorgeous color tone that will highlight your natural beauty, winning smile, and warm personality.
And, if you actually read the book, think of how much more effective you'll be at persuasion. Now, with just a few well chosen words you'll be able to influence any one to do anything you want! Get others to clean the basement, complete the annual financial report, or take out the garbage.
Still not convinced? Want more information? How about this!
Table of Contents
Part 1: The Setup
Chapter 1 Persuasion Basics
Chapter 2 The Communication of Persuasion
Chapter 3 The Ten Rules of Effective Persuasion
Part 2: Persuasion Plays for Beginners
Chapter 4 Conditioning and Modeling
Chapter 5 Obedience and Authority
Chapter 6 Thoughtful Persuasion
Chapter 7 UnThoughtful Persuasion: Cues
Chapter 8 The Two-Step
Part 3: Advanced Persuasion Plays
Chapter 9 “Why? Because!” The Explanation Game
Chapter 10 Consistency and Dissonance
Chapter 11 Inoculation Theory
Chapter 12 What You Don’t See Is What You Get
Part 4: Payoffs
Chapter 13 Prove It!
Chapter 14 Persuasion Scripts
Chapter 15 Graduation Day
Appendix A: Resources
Appendix B: Glossary
Additional Resources available only online.
History of the Book
In 1996 I published online a persuasion textbook I'd written as an introduction to persuasion theory and research based on teaching I'd done since 1988. This Primer was (to my knowledge) the first online persuasion book and attracted attention and use on the Web. In 2006 I revised and expanded the Primer after spending a few years working in the Federal government as a scientific administrator. Then in the spring of 2008 I significantly revised this material for a trade book which became "The Complete Idiot's Guide to Persuasion." If the book is successful, I may get the opportunity to revise it yet again in a few years.
