SP3 3.0!
Steve's PrimerHey, we’re way past Web 2.0 here, baby. Click into the Future as I see It with Steve's Primer of Practical Persuasion, 3.0.
Welcome to the new, revised, and expanded edition of the Web’s most popular persuasion website. Since 1996 the Primer has delighted, astounded, and stimulated tens, perhaps hundreds, perhaps just my Mom and a few other, stone cold crazy persuasion maniacs. With all these zombies marching in torchlight parade on the castle, I had no choice but to execute a massive revision of the masterly text and produce version 3.0. Leaving no river uncrossed, no mountain unclimbed, and no stone unturned, unground, or unthrown, I created a worthy successor to the fabulous Primer’s 1.0 and 2.0. Now that I’ve had my fill of vodka Martini’s and Slim Jim’s, the new Primer is ready for you. Are you ready for the Primer?
Primer 3.0 contains all the same great content from the original version, but with more Pages, better organization, and a groovy new interface with lots of cool, but fast loading pictures. Who says there are no second third acts in American life?
And, for those of you who hate to read the whole book, here’s the main point:
It’s about the Other Guy, Stupid.
